Identity and illustrations for PlasticPoop online shop & apparel brand.
The constipated water planet logo … You could say it’s a dual-purpose logo.
One one side, it represents the Earth globe full of plastic and having trouble with bowel movements (on the lower end). On the other, it is the constipated belly of our illustrated species.The initial inspiration for our logo and this concept, is the fact that baby albatrosses die from plastic fed to them by their parents who mistake floating trash for food.
Other sea animals are also dying; and now plastic is even found in human poop. Plastic Poop’s little illustrations are a way to create awareness about this. It’s just that marine life cannot take laxatives and we can’t pretend that they now learn to differentiate between their food and our crap. Perhaps you’ve seen one of those photos on the web of marine animals with undigested plastic in their stomach. No? Here’s one by Chris Jordan.
